We are a committed social enterprise and passionately give back to each community we serve.  The success of our business is evaluated not only by what we gain but by what we give.  This is achieved in a number of different ways.  We source our coffee in an ethical manner, giving priority to suppliers who are implementing fair trade principles, seeking where possible to encourage and develop the rapidly growing coffee industry in Asia.  We choose local suppliers whenever possible to source our stores, increasing the economic benefit to our local communities.  Through developing tourist-related business, we enhance the emerging tourist infrastructure of each community we serve.  Finally, we reinvest a portion of all profits back into the communities wherein we serve.  In all that we do, we desire to be a true catalyst for community.